Mahmoud AlAlitibarenLansdowne, MB, KanadaitibarenLansdowne, MB, Kanada

Interesting book that contrasts how we think advertising is causing us to act vs. what's really going on in the brain.

reading at the moment for my Book Club. we will have a professional reviewer at our meeting - something we treat ourselves to once a year. will rate later.

A calm, intelligent approach. Look out for his next book, How to Win a Cosmic War (2008).